If I say that Internet Marketing is my passion, it wouldn’t be true. Utilizing the unlimited technical possibilities and tools Web offers, to produce measurable results to me is the Water and the Oxygen that preserve Life.
It may sound like an exaggeration, but in fact I believe I’m saying much less that it’s worth to be said.
On this Blog, I’m going to take you with me to my Internet Marketing Activities, introducing all my systems and methodologies for setting up sites that promote Info-Products, E-Stores that sell physical products, Sites that facilitate people offering certain services (directories etc), Content Sites and Membership Sites.
I will present my thinking pattern from the very first moment I have an idea about a “product” to the moment I set up my mindmapping for the Project’s Development Strategy, and finally step by step towards the Plan’s Execution.
Together, we will examine, analyze and implement the basic principles that lie behind TRAFFIC GENERATION, taking the visitor-centered approach and understanding why investing on client’s experience improvement should be our priority.
What I’ve learned the hard way – having lost tonns of precious time, and thousands of euros in info-products, magic software, and PPC Advertising – is that once you decide to take action, the next most important thing is Generating Momentum in :
- Click Through Rate and incoming traffic
- Conversion Rate and sales
- List Building
- Link Building
- Content Creation and Content Distribution
- Media Buying
- Upselling, Cross-selling
- Networking, Affiliates and JV Partners
…you are the King/ Queen of the world. Simple as that.
Momentum shows that your Online Business has a pulse.
My biggest mistakes have been INconsistency and INcontinuity. Once you know that your Online Business has a Momentum, you’ve made your first DOLLAR, now you know what works, so keep doing more of it. Scale it up. Keep split-testing, optimizing, and ramping up. Internet Marketing is NOT about guessing, it’s about MEASURING. Let your visitors show you the way. Split-Test your Sales Pages, your Ads, your Banners, your Sales Process, your ThankYou Page, your Upsells Offers, your Prices, your Partners, your Traffic Sources, your Articles, your Press Releases. Split-test Everything About your marketing. Let your clients tell you what they want and how they want it.
Once on my PPC Campaign for my E-Store that is selling Wigs to Chemotherapy Patients, I used an AD saying “…with a nice Wig, you’ll feel beautiful and you’ll win cancer faster…” <—– BULLSHIT
Visitors punished me with a nearly dead 1.4% Click Trough Rate, and a non-existing Conversion Rate.
When my AD was saying : “…need a chemo wig? nobody will notice you wear one. two wigs 25% off limited offer…” visitors rewarded me with a 20% CTR and a 2% Conversion Rate, which I’m still working on.
No appeal to client’s psychology and priorities = No sales Law of Market. Law of Nature.