Web-Traffic : A Wild Animal You Know Nothing About ?

Every essential truth is associated with an unending series of myths, mainly because us humans, by nature tend to complicate things in our lives instead of simplifying them.  Web-Traffic is not the exception to this rule.   Many  so called Web-Marketing Experts,  have consistently cultivated  a general misconception regarding what Web-Traffic is made from.  Suddenly, it’s all about numbers, and rates, and data and stats…  But is this really what TRAFFIC is ?

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New Web-Marketers, especially people who have not a previous history in the “Bricks and Mortar”  Retail World,  have never experienced the primary form of TRAFFIC which is called “FOOT TRAFFIC”.  So they can easily be drawn to the fallacies of  those who sell to them their INCOMPLETE info-products with the main scope of collecting their money.  Ancient Greeks used to say that  Total Ignorance is far better than Half-Knowledge.  Because Half-Knowledge leads to false perception based on the creation of distorted Mental Models which result to a State of Deep Confusion.

So for a fresh Webmaster,  bringing TRAFFIC to his/her site means using a magic Software and a New Amazing Technique and bringing hundreds of visitors to a Site automatically.  Little time or effort has been invested on the possibility of attracting a group of good friends to our site, people who are just like us,  they breathe, they feel, they care, they worry and they come to our “virtual home, store or office” seeking  the solution, the answer,  the valid information…

TRAFFIC is the Lifeblood of every Business, both Offline and Online, but the health of this Business depends a lot on how this Lifeblood is being seen and treated.  TRAFFIC is about people, real ones not their replicas.  So the key to succeeding  with attracting TRAFFIC, lies to the ability to “empathize” with this particular Group of people.  Internet turns  almost every Online Business Activity into a Numbers’ Game, but the Smart Web-Marketer progresses with leaps and bounds over his/her competition, because slowly but steadily offers value to the very ONE CLIENT who represents the majority of the people who have entered his/her Offline Store.

So, everytime you think TRAFFIC…think PEOPLE.

Internet Marketing Is About Generating Momentum…

If  I say that Internet Marketing is my passion, it wouldn’t be true.   Utilizing the unlimited technical possibilities and tools Web offers, to produce measurable results to me is the Water and the Oxygen that preserve Life.

It may sound like an exaggeration, but in fact I believe I’m saying much less that it’s worth to be said.

On this Blog, I’m going to take you with me to my Internet Marketing Activities, introducing all my systems and methodologies for setting up sites that promote Info-Products,  E-Stores that sell physical products, Sites that facilitate people offering certain services  (directories etc),  Content Sites and Membership Sites.

I will present my thinking pattern from the very first moment I have an idea about a “product” to the moment I set up my mindmapping for the Project’s Development Strategy, and finally step by step towards the Plan’s Execution.

Together, we will examine, analyze and implement the basic principles that lie behind TRAFFIC GENERATION,  taking the visitor-centered approach and understanding why investing on client’s experience improvement should be our priority.

What I’ve learned the hard way – having lost tonns of precious time, and thousands of euros in info-products,  magic software, and PPC Advertising – is that once you decide to take action, the next most important thing is Generating  Momentum in :

  1. Click Through Rate and incoming traffic
  2. Conversion Rate and sales
  3. List Building
  4. Link Building
  5. Content Creation and Content Distribution
  6. Media Buying
  7. Upselling,  Cross-selling
  8. Networking,  Affiliates and JV Partners

…you are the King/ Queen of the world.  Simple as that.

Momentum shows that your Online Business has a pulse.

My biggest mistakes have been INconsistency and INcontinuity.   Once you know that your Online Business has a Momentum, you’ve made your first DOLLAR,  now you know what works, so keep doing more of it.  Scale it up.  Keep split-testing, optimizing, and ramping up.   Internet Marketing is NOT about guessing, it’s about MEASURING.  Let your visitors show you the way.  Split-Test your Sales Pages, your Ads, your Banners, your Sales Process,  your ThankYou Page, your Upsells Offers,  your Prices,  your Partners,  your Traffic Sources,  your Articles,  your Press Releases.  Split-test Everything About your marketing.  Let your clients tell you what they want and how they want it.

Once on my PPC Campaign  for my E-Store that is selling Wigs to Chemotherapy Patients, I used an AD saying  “…with a nice Wig, you’ll feel beautiful and you’ll win cancer faster…”  <—–  BULLSHIT

Visitors punished me with a nearly dead 1.4% Click Trough Rate, and a non-existing Conversion Rate.

When my AD was saying :  “…need a chemo wig?  nobody will notice you wear one.  two wigs 25% off limited offer…”  visitors rewarded me with a 20% CTR and a 2%  Conversion Rate,  which I’m still working on.

No appeal to client’s psychology and priorities = No sales   Law of Market.  Law of Nature.