personalsuccessmarketing.com LinkedIn is obviously a very important tool in the professional’s social media marketing system. It is likely the be the forum in which professionals feel most comfortable. In this interview question, Dr. Marc Kossmann and Charlie Seymour Jr discuss some of the ins and outs of LinkedIn Marketing. Professionals are always focused on referrals. Referrals are the lifeblood of service business. Traditionally, people find a doctor, a lawyer or an accountant by asking their friends who they use and have been happy with. That conversation is now taking place on LinkedIn and other social media forums online. Professionals need to create a presence within these forums if they would like to be a part of that conversation.

Social Media Management