I’m posting this exceptional VIDEO with tears in my eyes. Thank you Minas for sharing it with me on GOOGLE+.

It is a tiny but brilliant part of the BIG ANSWER those who keep throwing mud against the “name” of our beloved Country, deserve.

And I’m particularly touched, because the Cover Image of this YouTube VIDEO shows NAFPAKTOS (also known as LEPANTO) my mother-town. The beautiful place where I spent most of my childhood summers at grandma’s home.

Being a Web-Strategist, I know well how RUMORS work.  Once out, nobody cares who spread them, everybody deals with the RUMOR. It’s easy to create a rumor and build a constantly growing buzz around it like circles with the same center.

In the case of GREECE, rumors were supported by a well coordinated “orchestra” of MEDIA. You see, in the world of new Economy, and the wild jungle of Capital Markets, a speculator profits from all kinds of currency moves.  Am I wrong dear German Journals Financial Analysts? Nice Currency Exchange games were instantly setup on EUROPEAN UNION’s “backbone” yielding billions of profits to those who were backbone-less enough to GAMBLE Europe’s Economy and Nations’ future. Am I wrong dear Gentlemen of the Central European Bank?

They all needed a strong STORY -because stories always sell- to mask their plans. And the STORY had to be woven so that there was a WEAK LINK in European Union, a LINK that was threatening the whole structure to collapse, and on the other hand, there would be a SAVIOR, the EU’s SUPER-HERO who would make sure that WEAK LINK would be put under STERN FINANCIAL CUSTODY thus avoiding the “contamination” to leak further, and securing EUROZONE’s  stability.  I don’t have to put NAMES on those who played the major roles, or faces on their names. It doesn’t matter now.  They used my Country -GREECE- as their excuse to play their nasty profit-games having privileged “inside information” about the CURRENCY’s next move, because THEY MANIPULATED that move and consequent MARKETS’ response.  All based on the powerful impact of RUMORS on MARKETS’ psychology, because RUMORS can make or break a person’s image, the same way they can make or break a Nation’s or a CONTINENT’s image.

We have a saying in Greece that fits perfectly this case of RUMORS-spreading.  “ONE stupid man threw a dirty-stone in the well and TEN wise men jumped in to take it out.”

No!  We GREEKS are NOT financially illiterate. We are NOT people who like to live with debt. The majority of BIG Private Accounts in Swiss Banks belong to Greeks. We are NOT more consuming-oriented than the average European or American.  We are VERY SAVVY Investors. As you’ll see on the VIDEO, GREEN ENERGY is one of our Country’s huge advantages and even our grandpas in the villages are considering ways of turning their pieces of land into GREEN ENERGY PRODUCING STATIONS.  The way we welcome and treat our Tourists makes them want to come back again and again, because it’s not just about the nice landscapes, climate or food and music. It’s about the TOTALLY GREEK APPROACH to Life.  We GREEKS, are NOT afraid to FEEL, to EXPRESS, to THINK, to DARE. We are NOT afraid to LOSE or FALL.  And soon enough, we’ll build the New GREEK Economy and make the miracle happen.

I’m not good with Journalists’ job, because I don’t care to re-produce rumors and I don’t want to impose MY OPINION to others.  But I’m good at SEO and Web-Strategies of Reputation Management, and I swear to God that I will do my best to restore my Country’s REPUTATION after the damage caused by a bunch of RATS. I owe it to my fellow  Greeks, to our children, to world’s children.  I hope I’ll have many friends joining my effort and helping me win this INFORMATION WAR.

I can’t say enough about the magnificence of Greek Soul. I doubt there is any other nation in the world where people are able to synchronize their heart beats and their breathes and draw from the depth of their precious DNA the common vision which is a code of perseverance and excellence. The same passion that flows in our leisure and fun times, fuels our dreams and motivates our creativity towards reaching our goals.

Our deep LOVE to the HUMAN Being, gives a distinctive touch to the way we prioritize our milestones.

YES, GREECE is much more than a country, it’s an Essential Element that Every Person carries within their core.  I strongly believe that GREECE is a part of every human being. We GREEKS are just the lucky ones to live here. But we welcome all our Sisters and Brothers of the world to share the light, the divine power of being in harmony with nature, the urge to laugh and sing and be genuine.

On behalf of Greeks I want to THANK all our friends who kindly ask and worry about the situation in our country, and they express their interest to me in FORUMS, Twitter messages, FACEBOOK chats, LINKEDIN dialogues. We’re not as well as we’d like, but we’ll soon be fine!


First Things First: The FOUR Dimensions of Your Business

After having wasted precious years, energy and resources towards Business Ideas and Activities that brought poor or no results at all, the “Epiphany” came, and it was Excruciatingly Simple : I had to use my Common Sense in a Counter-Intuitive manner, and see the Forest instead of the TREE.

Well, this may not sound as new to you, but if that is the case, you are among a very tiny and priviledged minority, because almost ALL of the Clients, especially the Corporate ones, I had the honor to work with, suffer from this kind of “Blindness” to their Business’s Four Dimensions….or should I call it “unawareness”?

Exactly like a person has a PHYSICAL, an EMOTIONAL, a MENTAL and a SPIRITUAL Dimension, there is a Direct Analogue to a Business with the flame of potential and success in it.

The Physical Dimension stands for your Human Resources, your PEOPLE, your Establishments and your Technical Infrastructure. These are the “visible parts” of your Business. I would give a special degree of Gravity to your PEOPLE and separate them from the rest “physical elements” as they truly are the CORE that either makes or breaks your Model’s Backbone.

The Mental Dimension stands for the Business Plan, its Strategic Development and Effective Execution. Many think that a bright IDEA is what it takes to catapult a Business to the realms of profitability, and that as long as they carry the IDEA in their mind, things will fall together and success will come. WRONG !  You can’t go anywhere without a MAP and a concrete PLAN with a very well defined sequence of Actions and Goals.  It is essential for your TEAM, it is essential for you so you don’t lose FOCUS and keep everyone on track, always looking for more efficient ways to get there…

The Social-Emotional Dimension stands for the Customer Service, and all kinds of Relationships and Interactivity with Clients, Subscribers or Members,  your Alliances, Synergies and JV Partnerships as well as your Public Relations Policy.  Maybe the most underrated element and the one with the greatest power of all.  We humans are by default Social Beings.  The biggest part of our brain is the PRIMITIVE BRAIN which has under control the 80% of our consciousness is triggered by EMOTIONS and dominated by a gland-like structure in the core of our cerebrum  called “AMYGDALA”.  How can we EVER ignore our Clients’ emotions?  Well, sadly, most of us DO IGNORE THEM. We keep ignoring that it is way cheaper to keep and please an already established client than to acquire a new one.  ZAPPOS.COM one of E-Commerce phenomena, owes its phenomenal success to its MAIN PRINCIPLE : Making Clients Happy.  They didn’t focus on excellent shoes quality, quantity or design, etc.  They instead put themselves in their clients’ shoes and  offered them the FANTASTIC EXPERIENCE of being treated in a UNIQUE MANNER.  The result…. BILLIONS in sales, and an army of fanatic clients attracting more and more at an exponential speed through word of mouth… Think of it.

Spiritual Dimension is about your Vision and your Mission.  The Core-Belief which is depicted to your BRAND and comes from your main elements that make you UNIQUE,  as well as a constant course of  incremental improvement.  Older School of Marketing calls it USP : Unique Selling Proposition.  I call it the ROOT-CONCEPT.  It’s not easy to be understood or evaluated at first glance.  It may not be evaluated at all, but it’s of essential importance.  To help you get my point, I’ll borrow a parable I once heard from a very successful personal motivator in the US.  He spoke about the bamboo plant.  He was so glad he had just purchased  a small pot with soil and the root of bamboo in it. The joy lasted a few months while he was watering the pot and made sure it was placed on a sunny spot with plenty of fresh air around.  Soon disappointment set in as he didn’t see the slightest green sign on the soil’s surface as if the plant was NON EXISTENT or non-responsive to his daily care.  His wife started teasing him about his choice.  His friends were joking with his stubborness to keep watering a pot of soil, but a little tiny voice inside him, held resistance and didn’t let him quit.  He didn’t throw the pot to the garbage and didn’t stop watering the plant and whispering words of encouragement to the sleeping baby root.  It was after FOUR YEARS of patience and persistence, he saw the first green leave unfolding its delicacy to the open air, just above the soil’s surface.  To his glorious delight, the bamboo had just started its crazy growth at 3000-5000% per year.  It took it 4 years to build strong roots and accumulate resources.  Nobody dared to question him again.  Our Spiritual Dimension rarely sees the light -just like bamboo’s roots- and it’s hidden in dark and assumingly dirty depths, but without it there would be NO FLOWERS and NO FRUITS.  Always take care of your Business’ ROOTS and constantly feed them with the right “nutrients”.

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