Web Marketing
WEB-MARKETING is quite the same as Traditional Marketing when it comes to its BASIC PRINCIPLES and OBJECTIVES which remain the following three :
- More Clients : this is translated to TARGETED TRAFFIC
- More Sales : this means HIGHER CONVERSION RATES = turning more visitors into clients
- More Often : this means having a sales “funnel” in place using front-end sales, back-end sales, up-sales, cross-sales in your arsenal and of course… “more often” means great follow-up with effective Email-Marketing
Each of the three elements of the TRIAD, can be broken down into a myriad of Strategies and Tactics, and this MULTI-PIECED PUZZLE is the core of a Web-Marketer’s expertise along with the capacity to Design a Process Map tailored to each Individual Business’s needs. Because as easy as it is to do the right thing with Web-Marketing, keeping and scaling up what works and eliminating what doesn’t, it is ten times easier to get lost in the labyrinth of doing too much, too wrongly and in a too much costly manner that can literally destroy every venture in ZERO TIME.
The secret is to set a precise plan, with tangible objectives, and stay FOCUSED doing ONE THING at a time, constantly checking your figures and split-testing as much as humanly possible. Success in the Web, comes riding a TURTLE and is based on a DEADLY BORING REPETITIVE PROCESS of simple and mechanical tasks.
Dr Sofia Stavropoulou (DMD)
CEO
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