Web Marketing

WEB-MARKETING is quite the same as Traditional Marketing when it comes to its BASIC PRINCIPLES and OBJECTIVES which remain the following three :

More Clients : this is translated to  TARGETED TRAFFIC

More Sales : this means HIGHER CONVERSION RATES = turning more visitors into clients


More Often : this means having a sales “funnel” in place using front-end sales, back-end sales, up-sales, cross-sales in your arsenal and of course… “more often” means  great follow-up with effective Email-Marketing

Each of the three elements of the TRIAD, can be broken down into a myriad of  Strategies and Tactics, and this MULTI-PIECED PUZZLE  is the core of a Web-Marketer’s expertise along with the capacity to Design a Process Map tailored to each Individual Business’s needs.  Because as easy as it is to do the right thing with Web-Marketing, keeping and scaling up what works and eliminating what doesn’t, it is ten times easier to get lost in the labyrinth of doing too much,  too wrongly and in a too much costly manner that can literally destroy every venture in ZERO TIME.

The secret is to set a precise plan, with tangible objectives, and stay FOCUSED doing ONE THING at a time, constantly checking your figures and split-testing as much as humanly possible.  Success in the Web, comes riding a TURTLE and is based on a DEADLY BORING REPETITIVE PROCESS of simple and mechanical tasks.

Dr Sofia Stavropoulou (DMD)

CEO