The 5 Deadly Mistakes That Keep You From Making Money Online Today.

Since the day I realized the tremendous opportunities Internet represents to the world, I strongly believe that making money online today should be a universal and indisputable norm. Nobody should be poor or broke in the era of World Wide Web, but this dream seems too good to be true and certainly the lack of common sense has contributed tremendously to this direction.

I’m a big fan of the saying “the more personal, the more universal”, so I’ll try to reflect my opinions -which are backed up by hard data- based on my own first hand experience.

And here I am, almost twelve years after my first reluctant experimentations, countless e-books, reports, webinars, teleseminars, courses and workshops, with a solid conclusion in my mind. There is a huge misconception about making money online. Maybe the experts deliberately teach you about the “shell” of Internet Marketing leaving the “core” dark and unknown to you. Maybe they don’t do it on purpose. Still the fact remains that if you don’t understand the importance of these five mistakes, you’ll never make it to the “holy grail” of online success.

Mistake #1: Market, keywords and competition research alone, will not be enough for you to find the “sweet spot” and see bankable results.  You have to check the trends and you certainly have to delve into the  deeper layers of the particular “industry”.  Having a direct knowledge or affinity to this Market, or hiring an expert to write a report – or help you with a Video presented interview on the topic- sometimes is not enough.  It is a jungle out there, and this jungle keeps getting bigger and wilder everyday.  You’ve got to study your market from many angles, and this is something you can’t outsource 100% most of the times.
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Mistake #2: There are two processes you’ll have to consider carefully while planning your actions and setting up your strategy. Knowing only the one of the two, will not be enough. You will be left exhausted, ripped off and frustrated wondering why all the thousands of visitors that hit your website, clicked away without giving you a single dollar.  Most Web-Internet Marketers and Gurus focus on the OUTER Process directly related to the sequence of tasks you have to execute in order to bring your OFFER in front of your target audience.  Many others talk about Conversions and the magic tricks associated with inflated numbers, but very few  talk about the essence of Client’s Experience and how you set the perfect scenery towards capturing your potential Client’s attention, focus and preference.

Mistake #3: You shouldn’t pick your “niche” and your marketing style according to facts and data collected for you by certain tools alone. Tools are great but there is a missing element which will break you or make you, and you can’t afford ignoring it.  Not all Online Business Models fit all personalities.  OK, maybe in time you’ll get to develop all main Online Business Models, but when starting you should pick the one that fits you better and feels more natural to you.  This way your productivity and enthusiasm, will speed up your effectiveness and the rest will be a matter of time.

Mistake #4: Once you get things going, automated procedures and systems are not enough to give you the results you’re after, at least not in this wildly competitive environment which is called Web. The missing element is what keeps silently eating up like a slowly expanding cancer, the “soft tissues” of the giant called GOOGLE, while strengthens enormously its big opponent: FACEBOOK.  The more personal you are, the better and more durable results you’ll get.  GOOGLE brings to mind robots and spiders and algorithms.   FACEBOOK brings to mind friends, and groups and communities.  Talking about light-years of distance in terms of conceptual positioning to the Internet User’s mind.  Which one do you prefer?  Being as important to your clients or members, as your auto-responder’s series, or being a trustworthy and valuable friend they feel connected with?  No matter if your main asset is a list or a blog or a static website, rapport with people is KEY.
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Mistake #5: Collecting and analyzing data, split-testing and optimizing, loses a big part of its effectiveness unless you are aware of the factor which focuses on your strengths and puts your weaknesses aside.  It is true that you can’t improve what you can’t measure.  But it’s also true that you should choose WHAT you measure carefully so it is associated with your strengths, you should choose HOW you measure your strengths and be very savvy with your EVALUATION system.  You can’t filter flour with a filter made for beans and vice versa.

To me, these five mistakes are the only big monsters I consider disastrous for my efforts to make money online through any of my activities ranging from affiliate marketing to info marketing and business consulting. Of course these monsters may take various names and definitions, but learning to identify them and cope with their parameters effectively is what will make the big difference in your online business. A difference measurable with hard cash.

Client’s Emotions

A secret most of world’s TOP Copywriters know is that when we buy emotions are always put ahead of logic.  We buy with our heart not our brain.   So whenever we talk about Sales and Marketing, in any field, any aspect scale or dimension, EMOTIONS rule.   We’ve got to dig and find the emotions hidden behind each particular transaction.

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So Client’s Emotions acting as motivators, can be fear, uncertainly, need to be appreciated,  recognized, accepted, taken care of,  respected, protected… The list can go on and on.  Did you notice something common behind all these kinds of emotions?   They all can be reduced to one single thing :  INSECURITY.   We buy to feel “complete” contented and secure.  Our obsession with possesion is linked to this deeper need for security.   That’s why “having” sometimes overshadows “being” in our modern times.  Erich Fromm had studied this phenomenon in terms of individual psychology.  I believe its roots are rather social  and depict the appeal of  contemporary monstrous social structures to the sensitive and receptive , yet introvert individual.  System pushes me to get locked into myself.  I can only fight the system  being surrounded by belongings that validate my existence.  I have ….therefore I exist.   Long Live Consuming Society !

From the little child that buys a cone of ice-cream to experience the few moments of sweet icy pleasure up to the Oil Tycoon who just concluded a multibillion dollar deal and now is enjoying his favorite whiskey basking in the glow of sweet achievement,  the common denominator is about fighting insecurity.   The woman who desperately wants to lose those  12 extra pounds in one month or even less, actually seeks antidotes to her insecurity that poisons both her self esteem and her relationships to others, as she  gets the perception that her image in their eyes’ mirrors is unaccepted.   The youngster who will download in a frenetic speed the latest version of his favorite VideoGame, seeks to fight his insecurity about his inadequacy with girls , his failure with school and his lack of communication with family.  The endless hours he’s about to spend lost in the sequence of Game’s Levels,  will put his brain to sleep just as any anti-depressant  pill would do.  All is well in his world, as long as he’s gaining points and beats oponents.  The experience is so exilarating he can literally get “beamed” into this virtual reality.  That’s where he feels secure and accepted.

The Online Business Opportunity seeker, is the potential client for a vast and rapidly growing Industry of info products, that promise to cope with her insecurity claiming they can do it fast and easy.  Nomatter if  she piles up one report after another, without even browsing their first 5 pages, she still pursues the next big thing or magic bullet  that will bring her closer to the 6 or 7 figure riches  and a millionnaire’s lifestyle !

Every purchase, every new possession feeds the insecurity monster inside us and tries to fool it to the extent of keeping it at bay, calm and asleep.  Here is where the Marketer’s Role comes into play.   Feelings, emotions, are byproducts of experience.  All we have to build to lure our client to buy from us, is a unique and unparallel experience  which will differentiate us from Competition and offer to the client a variety of privileges.  Even if you are selling the #1 TOP QUALITY product in the world, you’ll fail miserably  unless you manage to “wrap” it with the veils of a story that convinces the client about the decisive impact it has over hidden insecurity.

Emotions are not only weaved into  the decision process.  Emotions  trigger interest, flame up desire, and create a plexus of connectivity bonds that keep the client coming back again and again in the future, leading to backend sales, upsales, and lifetime added value.  Again building trust with your client, basically pressuposes you have located his core-insecurity and manage it effectively and systematically, seeing the world through his eyes.

A simple way to locate your client’s emotional triggers and to enhance the interaction between you, is through a series of brief questions about his/her feelings  so you can get the answers right from “horse’s mouth”.   Once all paletes of emotions are listed, you can relate each one with  your product’s relevant benefits, and from that point on, it only takes a little effort to align yourself with your prospect.  The rest takes care of itself.

Marketing To People

Thank you for visiting SSofia.com.  You most probably have been redirected here after you expressed your interest in receiving our WEB-BUSINESS Strategic PLAN.

If this is the case, you should expect to get an email, so please check your mailbox now, for the email with the confirmation link in it.  Once you click it, you’ll go to the PLAN’s page.   We hope you use it as your GUIDE to RICHES and adapt it to each of your online venture’s specific priorities.

If you are one of our site’s friends and visitors, you can visit  STRATEGIC PLANNING Page and read about the Web-Business PLAN 🙂  You see, the main idea is about Marketing To People, not just trying to sell our stuff.  What”s the difference between the two ?  Marketing to People means catering to their already existing desires and needs, while Selling our Stuff,  serves no-one else than our sterile and non-productive “alter ego”.

Strategic Planning is about identifying People’s Desires and Needs,  analyzing  People’s Trends and Behavioral Patterns,  tracking the Specific Target Groups our Product or Service has extremely high value for and placing our Offer in front of them.
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Part of the Strategic Planning is an exhaustive Research of Keywords and Trends, as well as existing Web-Dynamics that can help us design our Plan.  Another core component of the whole process is drafting the exact sequence of steps to be taken along with the budget associated with tools or services that go with them.  Outsourcing is a Major Success Factor, but there are many parameters to its efficacy.

Communication Magic

Aristotle, the ancient Greek Philosopher says  “human being is a social animal”.   Thich Nhat Hanh, the Vietnamese Zen poet, says the most valuable gift you can give someone is your attention.   With the explosion of Social Media and the countless ways Technology offers to us so we can be and stay connected to each other, the need for communication has never been more urgent.  But being connected doesn’t mean we communicate, and the attention we’re paying to the people we care for maybe is not as much as it should be.

When it comes to relationships, we all agree that Communication is the key.  Real and good communication is what makes a relationship healthy.  And on the other hand, we need to communicate more with a person we feel emotionally attached to.  But we tend to miss the basic elements of a good communication.

The FIRST element of good communication is attention.  We must make the other person feel they got our full attention, and if for some reason we can’t give them our full attention, we must be straightforward and honestly apologize for that, making them understand we place importance on this.  Having another person’s attention and feeling important to them is what every person craves for and is considered the primary motivation through life, and the most critical ingredient of “bonding”.  To our mother we were the center of the world.  That’s why our love for her is unquestionable.  People who give us their full attention earn our friendship immediately.

The SECOND element of good communication is the art of listening.  If we recall who our best friends are or have been, we’ll find all having the trait of being good listeners in common.  Being a good listener, not in a passive but in an active way, is more than an acquired skill, it’s a form of high art.   The active listener offers to the speaker a human-mirror to reflect his expressed thoughts or messages, re-evaluate them and even receive a sense of relief by just having let out a part of the “steam”  accumulated inside.

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The THIRD element of good communication is being genuine as opposed to being likeable.  We think -and act upon this false belief-  that we should create the best possible first , and following impressions to the person we communicate with.  This “modus vivendi” is being applied to an extreme degree when it comes to more personal types of communication.  The effort we put into becoming someone else, a persona more likeable to the other, is much more than the one required to become instantly acceptable just for who we are.  Manifesting  this directness to my communications,  can’t remember how many times I’ve been told that they felt they knew me for years,  just after 1 hour of communication.   The Communication Frame offers space for our input, our opinion, and even our right to be wrong.  Being right all the time, and everywhere would be deadly boring, not to mention, antisocial and counter-communicative.

The FOURTH element of good communication is recognizing the “thematic triggers” or “threads”.  Maybe it sounds a nobrainer but most of the times we are so incurably self-absorbed that we refuse to see and recognize the thematic triggers to our partner’s interest.  To gain his attention, we must establish a communication channel and to open the gates to this, we must speak the other person’s language, and build on topics that keep them alert and totally present.  Sounds unethical but please reconsider  this :  by giving them what they want, you’ll get what you want too.  Communication is a form of transaction on a psychological level.  We make them feel important by paying attention to them and appreciating their input, while they make us feel important by responding and dedicating their time and attention solely to us.

The FIFTH element of good communication is humor.  Life gives enough reasons for sadness to kick in.  We should put all our energy working to the opposite direction.  Smiling, laughing, being pleasant, joyful, funny and self-sarcastic, is the “salt” of quality communication, plus offers the unique psychological advantages of “codes”.  The couple progressively creates a series of codes, which maybe words, topics, patterns, that they both have linked to particular emotions of enjoying communicating.  Humor is never extended towards insulting the other person, unless there is a “special convention” between the two as to what is significant and what is just funny-talking.

The SIXTH element of good communication is  emotion and compassion.  Couldn’t leave emotion out of the most basic Communication Factors.  Communicating is about being  “in synch” with another person.   Synchronization is the result of vibrational harmony and that means being in each other’s shoes.  Sharing feelings and actually dividing other’s sadness by half or multiplying joy by two.  Feelings openly shared give a taste of DIRECTNESS to the Communication.

The SEVENTH element of good communication is  imagination.  We are basically visual beings.  Everything we hear or are being told gets a certain shape inside our brain.  Eyes are the periscopes of the submarine brain is,  while submerged inside a bonny structure… the skull.  But even when eyes are closed, or  staring at a fixed point, images flood our mind and this is what visualization is about.  Good Communication stimulates a “slide-show” of images in our mind and one way or another this “slide-show” is  directly referred and related to the person we communicate with.  It is essential for a fulfilling relationship to enjoy a communication   with frequent vivid “imaginative trips”  in its repertoir.  This element of qualitative communication degrades the necessity of physical proximity for two people to communicate effectively.  Maybe here lies one of the answers to the issues related to long distance relationships.  Quality Communication is about touching each other’s inner chords.

The EIGHTH element of good communication is positive attitude.  Nobody wants to talk to a nagger, a pessimist, a negator.  Even if your logic protests against ideas opinions or thoughts you are presented with, refrain from being negative, and try to see the good sides and say a good word about them.  It’s not a matter of being polite and pleasant.  It’s about making the other person happy with such a small and simple gesture.  Remember, happiness is a commodity in scarcity today.  Everybody seeks it, few actually find it inside themselves or with others.   Offering a tiny “flash” of happiness to the person you communicate with, will make a major difference to them and will give you back a warm feeling of satisfaction.  That is a form of happiness too.

The NINETH element of good communication is philosophizing instead of criticizing.  Criticizing comes from our need to be proven right and feeds the monster of insecurity we guiltly keep inside us most times than not since our childhood.  We have to have the last say.  We have to put our signature on other’s life, idea, creation, opinion.  We have to leave our touch.  In a quest for reassurance, which basically emerges from our fear of being un-noticed, un-attended, un-important.  Criticism is such a lonely and cheap act.  On the contrary, Philosophizing  – the Greek word for brainstorming, along with the truth-quest-  gets more engaging and inviting when participants are two.  Philosophizing adds value and quality to communication.  Dialogues lead to conclusions, realizations, epiphanies and getting to know each other better.  That’s pure magic.  Discovering another person equals discovering a new universe.

The TENTH element of good communication is the “wave-style”.  No matter if it  takes place between business partners or love partners, there has to be a variety in topics, because we all are multifaceted personalities, and is hard to focus on the same topic for long.  Alternatively,  a “wave-like” sequence of topics, reinforces the value of communication on the most burning ones, because it gives chance for emotional breaks.